{
  "domain": "profilesuite.com",
  "brand": {
    "name": "ProfileSuite.com",
    "subtitle": "An eCorp Venture",
    "tagline": "One profile, every universe.",
    "archetype": "identity_profile",
    "vertical": "profiles"
  },
  "soul": {
    "soul_schema": "soul/2.0",
    "mission": "Give anyone a beautiful profile in minutes and publish it on a domain made for their kind of work.",
    "purpose": "People need one link that shows their work and gets them booked; ProfileSuite builds it from a résumé or a few answers and puts it where their audience looks.",
    "value": "Runs 27 universe domains as live, bookable directories, with AI-readable cards for every member.",
    "values": [
      "show the work",
      "easy to start",
      "owned by the member",
      "honest pricing"
    ],
    "voice": {
      "tone": "warm, plain-spoken, encouraging",
      "personality": "helpful, upbeat"
    },
    "goals": {
      "current_phase": "L3",
      "short_term": [
        "more members publishing",
        "Free to Pro upgrades",
        "bookings through profiles"
      ],
      "primary_kpis": [
        "published_profiles",
        "pro_upgrades",
        "app_purchases",
        "bookings",
        "indexed_pages"
      ]
    },
    "impact": "2% of revenue goes to SavingTheWorld.org.",
    "hypothesis": {
      "market": "Artists, models, athletes, professionals and creators who need a profile that gets them work",
      "offer": "Free profile at <domain>/p/<name>; Pro at <name>.<domain> with premium designs and apps",
      "monetization": "Pro at $1.99 a month or $12 a year, custom domain $2 a year, single apps (Book me $10/year, embeds $5/year)"
    }
  },
  "updated_at": "2026-10-20"
}